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FÖRSVARSMAKTEN 2021

Celebrating Pride is more important than ever.

In uncertain times, it’s more important than ever to stand up for equal rights. Because when it all comes down, it’s the one who has no rights who will stand unprotected. Swedish Armed Forces are convinced that it’s their job to protect whoever you are. That’s why they are celebrating Pride, especially when times are tough.

Credits

Client: Försvarsmakten / Swedish Armed Forces
Creative Agency: Nord DDB
Photographer: Senay Berhe
Creatives: Tuva Lindvall, Lovisa Zeiloth
Planner: Linnéa Berglund
Client director: Carin Lagergren
Production director: Paul Rietz
Producer: Linn Persson
Art Buyer: Stella Breiman

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