”Bad writing is so fucking unsexy,”

my older friend and biggest idol told me at the age of 12. It became a mantra. A religion. Something to hold onto when cold winds were blowing.

I have a tendency to get completely absorbed like that, no matter the matter. For some time, while working with the Swedish Armed Forces, I started dreaming of becoming a soldier. I don’t like violence. I believe everything is possible to solve with a real good talk. Talking is as important as writing, only more forgiving when it comes to grammatical errors.

I come from a family of dyslexics. Maybe that’s what gave me my confidence in writing. Correcting my mom, my sisters, my grandma. That’s another trait of mine. Competitive as a fucking trotter. Give me the tiniest win, and I promise I’ll smash the rest.

Grown-up Awards

One Show: Creative Use of Technology Innovation - Silver '24
One Show: Out of Home Innovation - Merit '24
One Show: Technology as a Creative Tool - Merit '24
One Show: Out of Home Billboards - Merit '24
One Show: Use of Media in Direct Marketing - Merit '24
Cannes Lions: Media - Silver '23
Cannes Lions: Media - Shortlist '23
Cannes Lions: Media - Shortlist '23
Cannes Lions: Outdoor - Shortlist '23
Cannes Lions: Outdoor - Shortlist '23
Guldägget: Outdoor - Gold '23
Eurobest: Media - Shortlist '23
Eurobest: Outdoor - Shortlist '23
Cresta: Direct - Shortlist '22

Baby Awards

D&AD New Blood: Graphite Pencil '21
Young Ones: Integrated - Bronze '21
Young Ones: ADC - Merit '21
Young Glory: Student R5 - Silver '20