UNLOCK YOUR COURAGE
COACH 2024
Don’t let perfection hold you back from expressing your real self.
In this chapter of Coach’s platform, "Courage to Be Real" we emphasize the value of imperfection by challenging traditional notions of perfection in both fashion and personal expression. With a dash of bag magic, we help the talent unlock their courage in four films and a set of stills.
Credits
Client: Coach
Creative Agency: APE_CC
Creative Strategy: Mandai Loop
Photographer: Elaine Constantine
Director: Camille Summers-Valli
DOP NYC: Stuart Winecoff
DOP BKK: Tim Lorentzén
Production Company: Lovesong
Stylist: Olivier Rizzo
Production Design: Mikael Varhelyi
Choreographer: Sadie Wilking
Music: All Night - Parov Stelar
Music Supervisor: Ohlogy, Goran Obad