WEAR YOUR SHINE

COACH 2023

Transform your inner glow into outer shine

The Coach ’Wear Your Shine’ campaign is all about overcoming self-doubt to shine brightly in fashion and in life. With a series of films, directed by Lope Serrano, the cast faces their inner critics, imagined as doubles, in a dreamlike duel to the beat of Jamie XX.

”Wear Your Shine’ brings to life the spirit of the collection, as well as our belief that fashion can be a space for people to express themselves.”

- Stuart Vevers, Coach Creative Director

Credits

Client: Coach
Creative Agency: APE_CC
Creative Strategy: Mandai Loop
Production Company: CANADA
Director: Lope Serrano
DOP: Tim Lorentzén
Photographer: Joshua Woods
Choreographer: Emma Portner
Set Designer: Christian Stone
Stylist: Gabriella Karefa Johnson